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A specially curated Moonbug Kids Channel offering wholesome entertainment is now available to DStv subscribers across Africa.

The channel will feature exclusive, linear, preschool content from the Moonbug portfolio of much-loved shows. Moonbug Entertainment is a YouTube-focused preschool entertainment company. Other Moonbug linear Kids Channels have already launched in other territories across MENA and in APAC in The Philippines or Malaysia.

Moonbug shows promote healthy values like compassion, empathy, and resilience to children around the world. It’s wholesome entertainment for the whole family.

The agreement highlights DStv’s shift in mindset about digital-first content (content that was only available on digital platforms, like YouTube first).

“Digital-first content is entering traditional channels and reaching new audiences. The quality and appeal of these shows has vastly improved over the past few years. Platforms like ours recognise these shows’ benefits in adding value to our customers, says Georginah Machiridza, Executive Head of Content Strategy and Third-Party Channels at MultiChoice Group.

24/7 entertainment

The Moonbug Kids channel is available to 21.7 million DStv subscribers across 45 African countries and airs in English. It includes all Moonbug shows, including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, and recent acquisitions such as Little Angel and Oddbods. 

“This an incredibly significant deal for us and part of our wider strategy to roll out Moonbug Kids channels on pay-TV platforms across EMEA and APAC,” said Moonbug EMEA and APAC managing director, Nicolas Eglau.

“Launching a premium, advertising-free, linear channel with DStv is one key advantage of our digital-first approach. It enables us to structure the channel by applying our in-depth knowledge of children’s viewing. This includes when and how they engage with content.” Eglau continued.

The channel has a  dedicated 24/7 programming schedule. It offers engaging entertainment that supports children’s development. The schedule will also complement families’ daily routines.

“MultiChoice are very selective about the kind of channel that gets on the platform. So, being on MultiChoice is almost like a quality stamp of approval,” Eglau concluded.

Shows children – and parents – love

“We’re all parents. Moonbug was started by parents for parents. We want to create great entertainment for children all around the world – which children will love – and their parents will love that they love,” says Ditte Lucas, Head of Brand at Moonbug.

The ad-free, premium offering is available on MultiChoice Africa platforms (DStv and GOtv).