About Us
About Child Magazine
Child Magazine was born in 2004 when research confirmed the need for a practical parenting magazine. The magazine fast became a sought-after resource for parents of children 0-12years, covering topics on parenting, pregnancy, childhood development, health and education. The magazine aims to provide relevant information that is centred around the family.
Child magazine is distributed to parents free of charge through an exclusive list of schools and can also be viewed on our website.
When schools were closed in 2020 and 2021, we paused the printing of the magazines and continued to provide our loyal readership with content through our digital platforms. In 2022, we reintroduced the printed magazines, concentrating on the two major centres – Johannesburg and Cape Town.
The Child magazine website was launched in January 2011 as a dynamic extension of the magazines. The website boasts fresh, well-researched articles on parenting, health and education topics every week, plus a vibrant archive of articles covering a diverse array of inspiring and informative topics, from pregnancy and health to home schooling and tips and tools ranging from advice on finances, special needs and lifestyle to kids’ activities and parties! The website also has a much-loved books section showcasing entertaining reads for the whole family, recipes for the foodies, a travel section, a calendar of events for Cape Town and Gauteng, and regular giveaways.
Subscribers to our newsletter receive a newsletter every Thursday, highlighting the week’s new articles aimed at making parenting easier and a lot more fun. Readers can also enjoy fresh content, product news and giveaways on our social media platforms.
Child Magazine also offers varied advertising options in the newsletter, website, printed magazine, and social media —as well as offering advertisers the opportunity to tap into our readership through wins and giveaways.
Write for Us
Articles need to be well written and well researched, and cast new light on a topic, provoke thought and inspire parents to think further. Topical issues are not enough, if we’re not compelled to read past the first paragraph, we’re not going to publish the piece. The style and tone of your writing carries equal weight. We are not interested in prescriptive material nor do we publish articles about a particular event, product or service. Please be patient: a response time of eight to twelve weeks is usual.
- All articles must have a proper beginning, middle and end.
- When emailing submissions please put the title of the article in the subject line and label the file with the name of the article.
- Please familiarise yourself with our magazine before submitting an article. Child magazine is distributed through schools, preschools, day-care centres, doctors’ offices and family-friendly businesses and services.
- All books cited as part of a resource must be currently available in leading South African bookstores or on Kalahari.
- Please include three options for possible pull quotes.
- Always interview professionals – always more than one from Cape Town, Durban, Johannesburg/Pretoria areas.
- Include references for claims made and contact details of people quoted.
- Please do not represent yourself as a writer of/for Hunter House Publishing without prior consent from the publisher.
- Please do not accept any payment or gratuitous accommodation, service or other offering from any business or subject mentioned in the work submitted.
- Resource lists must be submitted for Cape Town, Durban, Johannesburg and Pretoria where applicable.
- Include a side bar with interesting facts, figures or a hands-on or step-by-step plan for parents (depending on the nature of the article).
- Use full demographics for all subjects interviewed i.e. Shannon Israel, 36, Sandton, estate agent and mother of two.
- Always support your article with research, interesting surveys or statistics.
- Only in exceptional circumstances will we accept articles where names of those quoted in case studies have had to be changed. Company,business names will only be mentioned if absolutely necessary.
- Decide what you want our readers to take away from your article and focus on that.
- Keep to the word count – 500 words for a health feature or a blog, and between 1 000 and 1 800 words for a longer feature article.
- Put your name, contact number, e-mail address, topic, publication month and word count at the top of the first page of each article you submit.
Contact Child magazine at: editor@childmag.co.za