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Durban's Child™ is every parent's favourite monthly companion, and we invite you along for the ride. Welcome to Durban's best FREE guide for parents.




About Us
Hunter House Publishing was formed in 2003 when publisher, Lisa McNamara's research confirmed the need for a practical parenting magazine for Cape Town. Cape Town's Child™ was first published in February 2004, followed by the launch of Joburg's Child™ in August 2005 and Durban's Child™ in May 2007. The magazines quickly entrenched themselves as valuable resources for parents within the relevant cities.




Magazine Profile
Durban's Child™ is a FREE parenting magazine published 11 times a year (with a combined December/January issue).
Readers welcome the diversity of resources we publish, from full-length editorial features to the smallest classified advert. From the party pages to the professional directory, adverts for clothing retailers, car dealerships and small furniture businesses, readers will likely find what they're looking for and weren't able to source elsewhere.

The content is refreshing, informative and interesting and we pride ourselves on our ability to deliver material that is both relevant and engaging. Full length feature articles, written by award-winning writers deal with pertinent issues that are relevant to today's parents. The resource articles assist families in exploring their surrounds and provide interesting ideas for weekend activities, be it hiking routes, bike rides or picnic spots. The good book guide gives parents convenient access to the latest reads, both for themselves and their children. The Health Q and A offers easy to read and understand information that is relevant to family health issues. Every month the What's On guide provides extensive daily listings on events in the area - from cooking courses and cultural events to workshops and walks - giving families a valuable resource with which to plan their month. Finally the magazine ends with a regular humorous column by Sam Wilson, allowing parents to laugh a little, both at themselves and the world around them.

There are no other free parenting magazines of this calibre and reach in South Africa.

Target Market and Reader Profile
Our magazines target parents of children from birth to 12 years in the middle to upper income group (LSM 7 - 10). Based on interaction we have had with our readers it is apparent that fathers and mothers read our magazines, however the bulk of the respondents (to articles, competitions, etc.) are mothers. Our readers are educated and have a very real interest in using the magazines to assist them in their parenting endeavours.




Advertiser profile
Advertisers comprise a wide variety of businesses from a diverse range of industries looking to reach our readership in the most effective manner. The pricing and composition of Durban's Child™ enables professionals and businesses of any size to be catered for. The impressive return on advertising investment has resulted in the bulk of our advertisers repeating their business with our publication(s).



Circulation and Distribution
Durban's Child™ currently has a circulation of 35 000.
Distribution is largely through schools (in excess of 85% of circulation) thus ensuring that the product always reaches the targeted readers. We reach in excess of 170 primary, preparatory, pre-schools and playgroups. The schools are largely private schools but government schools whose pupil intake is predominantly children of parents within the middle/high income group also receive our magazines. In addition to schools the magazines are also distributed through outlets that are frequented regularly by parents such as mother and baby wellness centres, moms and tots workshops, libraries and select retail outlets and shopping centres.




Testimonials
"I'm the mum of two little angels (6 years and 3 months). I just finished reading your magazine and am so impressed with the content and the quality of the articles. I regularly buy a popular baby magazine and found the articles featured in Durban's Child as (if not more) topical and useful - the added bonus being that it's free!
As I came to the end of the first article on parenting, I reached for a pen to jot down the useful web resources listed. By the time I finished the magazine I had written half a page of useful web-based and literature resources that I would like to follow up on! I've also circled several items on the monthly calendar that I would like to attend. In short, wow! What a great mag."
Arthie
Reader

"Three weeks ago I sadly packed up house and moved with my two young children and husband from Cape Town to Durban due to job promotions. I have been an avid reader of Cape Town Child and had thought of contacting you to find out about the viability of receiving the articles anyway. However, time ran away and I completely forgot about my wonderful idea until I walked into my staff room today to find a copy of Durban's Child! I was absolutely over the moon and proceeded to show everyone in the vicinity what an awesome mag it was. Unfortunately there was also a mad scramble for the mag so I will have to make sure to be around when it is dropped off.
I just want to thank you for all the advice, ideas and attractions that you have provided over the last few years and to welcome you to hot and humid Durban. An answer to every mother!
Thank you for all the lives you are about to touch."
Julie Bresler
Reader

Thank you for a brilliant piece of workmanship!
Charmaine
Reader

"Wow! I have just received my copy today in my child's schoolbag. What a great mag! I love your article on family nights and I am definitely going to be trying some of the ideas with my family. I cannot wait to see what the next issue will bring."
Melaine Govender
Reader

"Just to say thank you so much for this wonderful magazine that my son brought home from Livingstone school on the Berea yesterday. We live in La Lucia, and I am constantly looking for things to do over the weekends with the children. Your magazine is stunning and very informative. A real treat for us all."
Val Burrell
Reader